Korn Ferry
Korn Ferry is a global organizational consulting firm. They work with their clients to design optimal organization structures, roles, and responsibilities. Our job? To create memorable communications highlighting their knowledge and expertise, across multiple formats and multiple countries. With such a wide spectrum of guidelines across the business we worked hard to ensure each project matched up.
The Brief
So much of the work we have done for Korn Ferry starts with findings, it may be a table of results, a questionnaire or perhaps a whitepaper. Our brief has been to translate them into something people understand, both verbally and visually. Always taking into consideration the specific audiences we may be talking to from HR generalists to CEOs.
The Process
First step is to research the content or service and select the elements that are most likely to resonate. Develop a tone of voice and create a more human centric narrative. Copy that’s written in plain English but regarding an often complicated system or service.
Language that people understand
We truly believe that copy should be clear, concise and there is often little harm in having some charm.
In an often overly corporate world, stats tend to be presented in static PPT templates, not here.
We created visuals that brought the stat to life in contemporary and bold illustrations. Each design was created in static and animated form.
Cross country creative
In most cases the work we did need needed to be designed
so it could be easily adapted to multiple languages.
Fact finding made easy
Statistics were presented in made to measure graphs designed to specifically express the core finding.
Graphs or Art
Each infographic would have a key visual and then a set of support graphics ensuring Korn Ferry’s social media was kept busy,
The Result
A long and enjoyable working relationship with a wide range of people from multiple areas of the business in the UK and beyond.
“The Big Helping team mix the perfect level of creativity with strategic thinking. They have truly got under the skin of our business and managed to translate our services and industry expertise in original and engaging ways. They make a difference.”
Konstanze Just
Korn Ferry, VP Global Marketing