Accelerated Access Collaborative

Accelerated Access Collaborative have been making a difference for years. Our task was to succinctly explain how and rebrand them in a way that aligned to this narrative. Step 1; get a true understanding of them, their mission and vision. We went through endless interviews and focus group feedback and found the united purpose. The brand needed to have a NHS hint but also live outside that space. The arrow graphics are designed to show the true nature of collaboration and that the AAC is the best place to do it.

They continue to make a real difference to us all – hopefully who they are is now clearer to all.