Finmodex

Finmodex uncovers the best financial modelling candidates and also offers testing for the candidates themselves. Essentially it’s a world of excel! Our challenge was to bring the brand and core USPs to life. It needed to be modern, trustworthy and with a human edge. The graphic patterns referenced the finding of the right candidate and the box layout nods to the cells in excel. Mixing a trustworthy green, a fresh orange and quirky illustrations that could be be dropped in to add personality.