FutureNHS
Working closely with the fantastic team at the NHS, we were tasked with the exciting job of reviewing and updating the FutureNHS brand look, feel and messaging. The collaboration platform was up and running but it’s story had not been heard.
The Brief
To create a wide range of brand assets that assisted a new revised narrative, all with the key aim of better reflecting the work of the FutureNHS and the people that they support everyday. It was also important we nodded to the past identity as it did already have some recognition.
The Process
Rather than throwing out the old, we played on the existing ‘chevron’ motif. We refined the logo but it’s the rollout of this identity which really brings the brand to life. Step 1 was to understand the true benefits that the platform gave its users and create a distilled narrative that explained these in a way that was understood by all.
Focus groups
A thorough process of understanding took place in the form of multiple focus groups. Covering the existing platform and it’s users past and present. We built our messaging upon the insight gathered.
Full brand playbook
Far from a bible of rules and regs we created a playbook that informed, but also encouraged more playful and engaging communications. Presenting a wide range of ways the core brand elements could be combined.
Their messaging defined…
The Vision
Collaboration is at the heart of improvement, innovation and transformation across health and social care.
The Mission
To provide a safe platform that empowers everyone working in health and social care to connect, share and learn across boundaries. We want everyone to make a difference by being a part of FutureNHS.
Connect
We make it simple to tap into the minds of peers, experts and those who are passionate about the same things as you are.
Share
Share your work and views easily. Contribute to the biggest interactive source of health and social care knowledge.
Learn
Benefit from knowledge, people and learning you won’t find on Google.
Full brand playbook
The team at the Social Kinetic carried out a thorough process of understanding the platform and it’s users past and present. It is these findings we built our messaging around.
The collab graphic
Using the chevron graphic we created a large library of bespoke icons that could be used to backup specific messages.
Full rollout
We wanted to ensure the brand was as future proofed as possible. To do this we created a broad set of brand rollout examples and templates. From PPT slides, animation templates to email campaigns and exhibition stands.
The Result
We are proud to have played our part in getting FutureNHS noticed. They now have a growing membership of 300,000.
“The Big Helping Team have been great to work with, they are responsive and adaptable to our requirements and we now have a fantastic updated brand with a variety of resources and tools to support us with our communications and marketing.”
Alice Montgomery-Reed
Senior Account and Communications Manager,
FutureNHS Collaboration Platform