Finmodex

Finmodex uncovers the best financial modelling candidates and also
offers testing for the candidates themselves. Our challenge was to bring
the brand and core USPs to life and ensure people understood the value
of Finmodex’s training both as a candidate and the employees
themselves.

Excel is primarily the world Findmodex lives in – it’s dry and visually uninspiring. That said the service is essential for those wanting be the best at financial modelling. Our brief was to ensure their audience could emotionally resonate with the brand both via their messaging and thevisual look and feel.

An ownable illustration style was also developed to ensure added personality within communications.

From social media to merchandise, we created a wide set of rollout elements that empowered the client’s marketing team and gave them the tools to attract the attention they were after.