Finmodex
Finmodex uncovers the best financial modelling candidates and also
offers testing for the candidates themselves. Our challenge was to bring
the brand and core USPs to life and ensure people understood the value
of Finmodex’s training both as a candidate and the employees
themselves.
The Brief
Excel is primarily the world Findmodex lives in – it’s dry and visually uninspiring. That said the service is essential for those wanting be the best at financial modelling. Our brief was to ensure their audience could emotionally resonate with the brand both via their messaging and thevisual look and feel.
The Process
At the start the key was getting the foundations in place. We carried out a concise, yet engaging positioning process. Look at everything from their tone of voice through to their external messaging. This led to a full brand refresh including a new website and a wide range of collateral. Engaging people on an emotional level initially was top priority.
Brand refresh
The new identity reflects the core elements of their service. Excel itself and those that excel using it.
Core visuals
Finding a photography style was not easy for a service that is based within spreadsheets so we created a set of core visuals that all depicted the act of ‘picking out the best’.
Adding personality
An ownable illustration style was also developed to ensure added personality within communications.
Simple and to the point
Finmodex were keen to have a concise website that got across the core messages we had developed to attract their desired audience and allowed them to get started quickly and easily.
Marketing toolkit
From social media to merchandise, we created a wide set of rollout elements that empowered the client’s marketing team and gave them the tools to attract the attention they were after.
The Result
“With the budget and time allowed for this project, I have loved how much the Big Helping team have immersed themselves in our business and sector. Pulling out the benefits in in both visual and written ways that really resonate with our desired audience.”
Paula Gomez
Director, Finmodex
Let’s tell your story
and sell your services.