Hyperoptic – Total Wi-Fi

London has surprisingly low WI-FI speeds and Hyperoptic are out there trying to fix that. But it’s a hugely competitive market and their messaging and visuals have to stand up against the likes of Virgin, Sky and BT. No problem, we’ve got this. This time round the campaign was focused on spreading the word of their Total WI-FI upgrade package that ensures you get the same speeds wherever you are in your home.

The challenging part of this project was that Total Wi-Fi was an upgrade package so we couldn’t lead with the usual ‘high speeds’ narrative as that has been the headline to their entry level product. We worked hard on both the copy and visuals to express that this was something that was just too good not to have. 

Tempting people into something that in truth, they probably thought they should of had in the first place.