The Fulham Centre Lego Campaign

The Fulham Centre is in the making and beginning to look the part. Next step is to find a long term tenant for the whole building. Working closely with the team at Romulus we wanted to find a way to ‘get to the right people’ and get them to truly engage. After a lot of Lego sessions (with some help from the younger generation) and over 16,000 pieces separately ordered, we created a bespoke model to closely represent the ‘all new’ Fulham Centre. A set of accurate instructions were also created with visuals of the new building dropped in. It’s a 3D invite for people to create their new headquarters!

50 were sent out and many have already been built… engagement is underway!