London Tech
We have very much enjoyed working with a range of people from Closer Still on a wide variety of events. The briefs are similar but we like to think the end results are entirely individual. This event involved four specific sub shows and the brand needed a look and feel that could be flexed in years to come.
The Brief
To work with a set of existing logos, but given free reign on everything else. Tasked at creating a brand that reflected the tech ingredients of the event and had the scope to reflect each mini event within.
The Process
In many respects our process is the same for every job. We focus on the story, ensure it fully engages the specific audience and then we build a brand that makes them message stick.
Messaging that matters
In a saturated market at a time when attendances are down it was essential we analysed the market, understood the key benefits of each event and created soundbites that would coax people to attend.
Visuals to match the message
We created a broad range of brand assets all with a technical aesthetic. A set of linear backgrounds can be used either as a patterned background, simply to add interest or to visually demonstrate specific core messages. Using colour to differentiate between each event.
Website look and feel
Although we didn’t programme the website we created detailed design direction for all elements of the site. There were restriction due to their platform but the brand elements we created could easily adapt to suit.
The Result
Attendances were up and online and social engagement grew too. We continue to enjoy working with Closer Still on a wide variety of events.