P&G Switzerland

This was an internal project – hence the ‘private’ element of this project. P&G were keen to encourage their workforce to think ‘sustainably’. The challenge was to reassure them that there can be a strong business case for working this way. We created a brand look and feel that loosely followed their guidelines to make things more personal. A warmer more tangible message was created using existing case studies along with the handcrafted styling. Internal advertising, guidebooks and a web app helped encourage this better way of thinking.

Now even more P&G products consider the planet and save them money! Its win win.