Virgin, Switched On Families

This campaign created by Virgin Media alongside Given London was designed to educate both parents and their children on the perils of the online world. Our role in the project was to create a suite of campaign elements that could be combined across various channels to get the messages across. Spreading the word with a fun, honest and memorable creative. The Switched On Families concept meant both parties appreciated the other side knew more than them about different things. This created a trust between them both and the branding needed to ensure it was relevant to both adults and kids.

It gave parents clear, honest and useful advice to make sure their gang get the best from the web. The campaign is now over 10 years old but still remains ‘in play’ in various guises.