Our approach

Along with our own search, we’ll ask you to list a range of your key competitors. We look at how they look and what they say. Taking note of the ‘good’ and the ‘bad’.

If possible, it’s great to ask your current clients why they chose you and why they like working with you. This could be done via email or a call if they’d prefer. Survey Monkey is another option.

They obviously have the inside eye on the brand and business and it’s important to involve them from the start of the process. We’ll ask questions such as what were their initial thoughts when looking to join? And what are their thoughts on the current brand material and messaging?

Your audience may be obvious, but on looking at it in more detail we may find there are some key differentiators. Perhaps it’s a difference of positions held in a business, a different sector or even an audience you have yet to converse with, but each one is likely to be interested in different things you offer (whether it’s product or service).

Your core values –
These are the ideals that guide you on how to make decisions. These should steer your messaging, design and all touch points of the brand, whether in person or in design.

Your tone of voice –
This is the way you sound. It could be the written word or the spoken. It may take shape in the form of copy on the front cover of a brochure or a social media post, when answering emails or answering calls.

Purpose – The why
This is the difference you are trying to make in the world, at both corporate and individual level. This is your ‘north star’, your reason for being.

Mission – The what
This is the definition of the your business, who you serve, what you do, your objectives, and your approach to reaching those objectives.

Your vision –The audacious goal
This is how you’d like to imagine your brand or business of the future. It should inspire you and remind you of how success will look and feel.

Your promise –
This is the value and experience your customers can expect to receive every single time they interact with your brand or business. The more you can deliver on this promise, the stronger the brand value in the mind of customers and employees.

Your proposition –
Simply put this is your ‘Just do it’! A few words that encourage people to engage with your brand or business.

We’ll create a set of core sales narratives. Aligning them to what we know will engage your audience and to your agreed tone of voice. We believe it’s important to make it less about how good you are and more about how good you’ll make your clients or customers. Working with language we all understand, human and approachable. Keep it concise. We know if you throw a load of balls at someone, they won’t catch any; but if you throw one at a time, they’ll catch them all!

Before we present our creative thoughts, it’s important to look at where the brand will eventually live. This allows us to show relevant examples through the process. From your website to your instagram posts!

We break our visual concepts into different themes. This allows us to look a wide range of possible creative solutions. We don’t just show logos, we bring your messaging to life by including supporting branded elements such as photography or illustration. We offer a wide array of rollout examples to ensure the brand is as future proof as possible.

Based on your feedback from the concept stage, we develop the preferred creative. Fine-tuning the elements key to the brand and exploring how it can evolve across the required collateral. We look at how the key brand messages can be brought to life. Far from this being just one step, the development stage is an iterative process.

The visuals are now finalised but this stage is all about adding the final polish and ensuring all the key assets are refined and ready to roll!

Websites – It may be a total over haul or just a tweak to an existing site, whether it’s an e-commerce or brochure site.

Social media – We can help create a set of templates for you to work from or we can create each one tailored to a marketing plan (we can help you with that too).

Brochures –
It could be USP based or product/service specific. Eight pages or 48 pages, we’d happily help.

Flyers and leave behinds –
Once again, all shapes and sizes may be appropriate. We will always look to create engaging pieces, beyond the ordinary!

Offline –
Ensuring a consistent brand look, feel and message.

Online –
We can help create a set of templates for you to work from or we can create each one based on a marketing plan (agreed by all).

A quick visual to grab attention or a full story telling piece, we can help you create something to suit brief and budget. In a world where moving image gets so much engagement, ditch the static powerpoint slides!

Interiors –
From Point of Sale, all the way through to furniture choices, colours and materials within the interior space.

Packaging –
This is a great opportunity to get across the personality of the brand and the product benefits, of course.