Football League 125

In March 1888, league founder William McGregor, the club secretary of Aston Villa, sent his famous letter to clubs suggesting ‘…that ten or twelve of the most prominent clubs in England combine to arrange home-and-away fixtures each season.’ After 125 years, a fair few shed loads of goals and tonnes of tears, the Football League is still going strong. We created a campaign look and feel that was used to showcase the past and present with the help of an animated identity, bespoke typeface and distinctive colour-way.

As well as through the usual FL channels, the 125 campaign has been taken on by Sky TV, the BBC and the National Football Museum.