Football League FFD

The Football League Trust were set to launch the Female Football Development programme (FFD) throughout England. We were briefed on creating a Football League sub-brand that lived up to all the existing brand values and also the excitement and contemporary nature of the female game. It needed to feel all encompassing and have the key element of fun.

The Football League Trust Female Football Development programme is now set to play an integral role in the progression of the Women’s and Girls’ game.