Hyperoptic – Better Broadband, Hands Down

The next instalment of Hyperoptic campaign. The brand look and feel has developed and a more contemporary set of brand elements are in play. The same brand messages needed to be told and after a wide array of creative options were presented, ‘Better Broadband, Hands Down’ was born. We embraced the use of hands to explain the benefits of Hyperoptic broadband. They created a more human touch which linked nicely with their award winning customer service. Illustration was introduced in phase two of the campaign to echo the ongoing brand development work.