Hyperoptic – All-Out Broadband

Our first project with Hyperoptic. We worked hard to create a campaign in which multiple stories could be told and we could express the ‘all out’ nature of their broadband. At this point there were minimal brand elements to play with so working closely with their team we developed a range of copy lines and imagery that could be combined to tell various stories in an engaging way. The campaign then developed into strong ‘speed’ narrative – hence the introduction of space men, superheroes and sprinters! Rollout included direct marketing material, online and OOH advertising.

We continue to work with the team to develop the brand through new creative.