Ingersoll Rand
A Fortune 500 company in the U.S, Ingersoll Rand are a leader in the industrial world. They have a world leading approach and leading culture to match. With brands and employees across the globe the communications team were looking for support across a wide set of initiatives and company reporting.
The Brief
Our core objective was to work closely with the team in Carolina USA to develop Ingersoll Rand’s corporate communications. Developing the brand look and feel but retaining the existing logo and colourways. Making sure campaigns had real impact internally and externally and that the reporting of results was more appealing than previous approaches. We were very keen to develop a more contemporary aesthetic and engage more on a human level.
The Process
First step was to show distance isn’t a barrier for a close working relationship. We listen, we learn, we react – on both sides of the Atlantic. Without ‘changing’ the brand we brought to life elements of the existing one to allow for more contemporary and impactful communications. Creating a wider set of core design assets. Less focus on just the rational facts and more emphasis on the emotional benefits of them.
Adding energy
When all the communications are grouped there is a strong brand consistency but also a sense of energy and a dynamic flow.
Ownership campaign
This campaign’s aim was to embed IR’s core culture and purpose of having an ‘ownership mindset’ to the current team and those looking to join. We developed a campaign playbook, memorable narrative and a wide set of core assets.
In Real Life campaign
Ingersoll Rand is a key cog in so many parts of life. This campaign played on the fact people are often unaware of this. Sharing the successes through a branded arrow design that flowed through different walks of life, educating as it goes.
Did you know
Visualising IR’s diversity
Make Your Mark campaign
This was a recruitment campaign built around the concept that people can truly ‘make the mark’ at Ingersoll Rand. Playful copy was written, combined with compelling imagery (not your standard industrial stock images) to attract bolder candidates to engage.
The Result
The campaigns have had great traction both internally and externally and we work closely with the IR team to maximise the emotional buy-in to the business, both on an investor and employee level. New projects are ongoing, so we’ll take that as a sign we are doing something right.