Ocean Infinity

Although Ocean Infinity already had a logo – they needed a brand. Going back to the start we looked at their specific audiences, the messages they wanted to hear and the best way to tell them. Following this came a full brand guidelines with new brand elements, iconography, typography and photography (a special thanks to Peter Cade for all his great shots). Rollout so far has included a shiny new website, event graphics and advertising to name just a few.