P&G Care Revolution

The Fabric Care division within P&G has set ambitious long-terms goals around sustainability. Working closely with Given London on the creative side of things, a co-creation programme was launched to challenge employees to join the revolution and develop and implement ideas for the challenges around energy, water, waste and materials. The creative blended the revolution message with the concept of idea creation.

The programme, called ‘Fabric Care Revolution’, generated over 600 ideas from more than 30 Fabric Care sites enabling a sustainable transformation of the category.