The Viewing

What is The Viewing? Put simply it’s Purple bricks for those looking further afield with a larger bank account! The brand not only needed to reflect the high quality properties for sale but it also had to work at explaining the ‘for sale by owner’ concept. We worked closely with the client from initial thoughts on naming, through to identity development and creation of the website. The Viewing audience is multinational so ease of translation was key – whilst retaining the high end look and feel. The human, personal touch of the business model and service also needed to be expressed.