Waddle for Worcester

It was great to get involved with a local project and lovely to see local kids explore the city to find each penguin! We didn’t want to go ‘too design agency’ on it and instead kept to an honest, hand drawn approach with a story to tell. Actually harder to pull off than we though. Where’s Adobe when you need it ; )

Worcester has a lot going for it. This design looks to highlight the celebrated and memorable elements of the City, from our bridges to the cricket ground, and from Worcestershire Sauce to the porcelain factory. The illustration style nods to the more informal, human side of Worcester; a style which makes the city what it is, welcoming…and with something for everyone.